Today, we’re excited to announce our new podcast: Future of IP Protection!
This show is dedicated to arming companies with the skills, know-how, and technology they need to future-proof their IP protection strategy for the years ahead.
In each episode, our host Branddy Spence, Head of Marketing for MarqVision, interviews a successful IP professional to learn from their experiences, distill their best practices, and leave our listeners with actionable insights that can immediately be put to work.
Episode 1: Beyond IP Enforcement: Protecting Your Brand's Reputation with Data, AI, and Stakeholder Communication
In this episode, Branddy speaks to Mark Leonard, General Counsel at Sunsweet Growers Inc. During the episode, they talk about in-house brand management, how IP protection is linked to brand reputation, and ways brands can better protect themselves with data.
Topics discussed:
Listen to the first episode on:
Apple Podcasts: https://apple.co/3ZK9bb6
Listen on Spotify: https://spoti.fi/3iQqFll
Actionable advice for brands on how to protect their IP, including why it's important to be able to communicate your brand protection strategy to stakeholders and how to train stakeholders to look for red flags.
We look forward to bringing you more conversations with actionable insights that help in your pursuit to future-proof your IP protection strategy for the years ahead.
For the latest episodes, search for “Future of IP Protection” on Spotify, Apple, Google, or wherever you listen to podcasts!