--- title: How Brands Can Achieve Consistent and Scalable Success in Protecting Their IP description: In this episode, Carrie Hedayati, IP Counsel at 100% discusses the challenges to IP protection today and the steps and strategies brands should take. image: https://blog.marqvision.com/hubfs/OnAir_Podcast.png --- [![MarqVision - Future-proof your brand protection](https://blog.marqvision.com/hs-fs/hubfs/SresRBEQqDbcnCqNFPFnONl7o4SLCJGR3A.png?width=147&height=15&name=SresRBEQqDbcnCqNFPFnONl7o4SLCJGR3A.png "MarqVision - Future-proof your brand protection")](https://www.marqvision.com/) Open main menu Close main menu - Products Open the submenu - [MARQ Commerce](https://www.marqvision.com/product/marq-commerce) - [MARQ Contents](https://www.marqvision.com/product/marq-contents) - [MARQ Folio](https://www.marqvision.com/product/marq-folio) - [Customers](https://www.marqvision.com/customers/home) - [Partnership](https://www.marqvision.com/partnership) - Company Open the submenu - [About Us](https://www.marqvision.com/about-us) - [News](https://www.marqvision.com/news/home) - Resource Open the submenu - [Blog](https://blog.marqvision.com) - [Events](https://www.marqvision.com/events) ![](https://global-uploads.webflow.com/5e51f2cd33d368869635e146/600dbbfd96d01c56d461ffc0_Globe.svg) [Login](https://brand.marqvision.com/login) [Request Demo](https://www.marqvision.com/demo) [Featured](https://blog.marqvision.com/tag/featured) [Brand protection](https://blog.marqvision.com/tag/brand-protection) [Podcast](https://blog.marqvision.com/tag/podcast) # How Brands Can Achieve Consistent and Scalable Success in Protecting Their IP [Jessica Short](https://blog.marqvision.com/author/jessica-short) In this episode, Branddy speaks to Carrie Hedayati, Intellectual Property Counsel at 100% and attorney owner of the [Law Office of Carrie Hedayati](https://www.carriehedayati.com/). During the episode, they discuss the challenges to IP protection today and actionable steps and strategies brands should take to improve their current state of IP protection.   **Topics Discussed:** - The challenges to protecting IP due to the accelerated pace of innovation and other factors. - What brands are getting wrong about IP protection, and what they can do to make sure their brand is protected earlier and more thoroughly. - Steps brands can take to create a brand protection strategy, like reviewing your current IP, tightening up your portfolio, and having a plan for the time commitment needed. - Why brands should approach protecting their iP like mowing the lawn and digging out weeds. - What new technology is currently advancing IP protection and helping make it easier for brands. - What the future of IP protection is, and why the pace of innovation and protection need to sync up in order for brands to be more successful. - Actionable advice brands can take to succeed in IP protection, including being curious and creative.  Resources Mentioned:  IACC: [www.iacc.org](https://www.iacc.org/) USPTO: [www.uspto.gov](http://www.uspto.gov/) INTA: [www.inta.org](http://www.inta.org/) LinkedIn: [www.linkedin.com/in/carrie-rau-hedayati-05144910](http://www.linkedin.com/in/carrie-rau-hedayati-05144910) Law Office of Carrie Hedayati: [www.carriehedayatilaw.com](http://www.carriehedayatilaw.com) Insta: [@c\_hedayati\_law ](https://www.instagram.com/c_hedayati_law/) **Episode Links:** [Apple Podcasts](https://podcasts.apple.com/us/podcast/future-of-ip-protection-podcast/id1666090901?i=1000597394149) [Spotify](https://open.spotify.com/episode/0BWIFduXCapkiFrbb7hww4?si=uELyLiLrRR2EIDOraUgX9Q&nd=1)  For the latest episodes, search for “*Future of IP Protection*” on Spotify, Apple, Google, or wherever you listen to podcasts!  ### Discover the latest trends and challenges in IP protection. 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