--- title: An In-House Counsel's Guide to IP Protection and Licensing at a Large Media Company description: In this episode, Raelynn Leggio, Corporate Counsel at Forbes discusses how to bring value to your company with your IP protection efforts. image: https://blog.marqvision.com/hubfs/OnAir_Podcast.png --- [![MarqVision - Future-proof your brand protection](https://blog.marqvision.com/hs-fs/hubfs/SresRBEQqDbcnCqNFPFnONl7o4SLCJGR3A.png?width=147&height=15&name=SresRBEQqDbcnCqNFPFnONl7o4SLCJGR3A.png "MarqVision - Future-proof your brand protection")](https://www.marqvision.com/) Open main menu Close main menu - Products Open the submenu - [MARQ Commerce](https://www.marqvision.com/product/marq-commerce) - [MARQ Contents](https://www.marqvision.com/product/marq-contents) - [MARQ Folio](https://www.marqvision.com/product/marq-folio) - [Customers](https://www.marqvision.com/customers/home) - [Partnership](https://www.marqvision.com/partnership) - Company Open the submenu - [About Us](https://www.marqvision.com/about-us) - [News](https://www.marqvision.com/news/home) - Resource Open the submenu - [Blog](https://blog.marqvision.com) - [Events](https://www.marqvision.com/events) ![](https://global-uploads.webflow.com/5e51f2cd33d368869635e146/600dbbfd96d01c56d461ffc0_Globe.svg) [Login](https://brand.marqvision.com/login) [Request Demo](https://www.marqvision.com/demo) [Featured](https://blog.marqvision.com/tag/featured) [Brand protection](https://blog.marqvision.com/tag/brand-protection) [Podcast](https://blog.marqvision.com/tag/podcast) # An In-House Counsel's Guide to IP Protection and Licensing at a Large Media Company [Jessica Short](https://blog.marqvision.com/author/jessica-short) In this episode, Branddy speaks to [Raelynn Leggio](https://www.linkedin.com/in/raelynn-m-leggio/), Corporate Counsel at Forbes. During the episode, they talk about the daily duties of in-house counsel for a media company, the challenges of IP protection and achieving executive buy-in, and how to build an IP protection strategy that will add value to your company.   **Topics Discussed:** - What a day in the life of an in-house counsel looks like, including Raelynn's two key areas of focus: brand licensing and media licensing. - How Raelynn has seen the state of IP protection change over the years, from fashion law and tracking down physical shops to media and licensing and tracking infringing activity online. - Why one of the biggest challenges today is how to get executives and stakeholders to care about brand protection, and why they should view it as a profit center and saver, and not as a cost center. - The importance of collecting and analyzing data in order to develop a brand protection strategy so that you know where to start and what to target. - What IP protection will look like in five years for an in-house counsel, especially when it comes to contracts and local licenses being impacted by force majeure incidents like COVID and wars. - Advice on how to succeed in IP protection, including understanding your pain points, the need for patience while building a strategy, and why setting expectations is key.  Resources Mentioned:  [Raelynn's LinkedIn](https://www.linkedin.com/in/raelynn-m-leggio/ )  [Consero](https://consero.com/events/ )  [IACC](https://www.iacc.org/)  [INTA](https://www.inta.org/) **Episode Links:** [Apple Podcasts](https://podcasts.apple.com/us/podcast/future-of-ip-protection-podcast/id1666090901?i=1000597394149) [Spotify](https://open.spotify.com/episode/0BWIFduXCapkiFrbb7hww4?si=uELyLiLrRR2EIDOraUgX9Q&nd=1)    For the latest episodes, search for “*Future of IP Protection*” on Spotify, Apple, Google, or wherever you listen to podcasts!  ### Discover the latest trends and challenges in IP protection. 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